Europe Car Rental Service Market Size, Share, Classification, Opportunities, Types 2027

The Europe Car Rental Service Market is expected to grow from US$ 14.17 Bn in 2018 to US$ 24.00 Bn by the year 2027. This represents a CAGR of 6.2% from the year 2019 to 2027.


The Europe car rental services market is expanding due to the increasing presence of rental service providers, as established companies continue to enhance their offerings. Additionally, rising consumer purchasing power and evolving lifestyles are key drivers of market growth. The surge in tourism and steadily increasing travel budgets further contribute to the industry's expansion.

Europe Car Rental Service Market – Market Segmentation

Europe Car Rental Service Market by Rental Location

  • Non-Airport
    • Outstation
    • Inner City
    • Country Side
    • Inter City
  • On-Airport & Train Station

Europe Car Rental Service Market by Car Category

  • Mini & Economy
  • Compact & Intermediate
  • Standard
  • Full size
  • Premium
  • Luxury
  • Special

Europe Car Rental Service Market by Customer Type

  • B2B
    • Corporate
    • SMEs
    • Others
  • B2C

Europe Car Rental Service Market by Countries

  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Russia
  • Poland
  • Austria
  • Switzerland
  • Sweden
  • Norway
  • Belgium
  • Netherlands
  • Rest of Europe

Europe Car Rental Service Market – Key Companies Profiled

  • Avis Budget Group, Inc.
  • Europcar Mobility Group S.A.
  • AB Car Rental Bonaire
  • DriveNow GmbH & Co. KG
  • Green Motion
  • Sixt SE
  • The Hertz Corporation
  • National Car Rental (Enterprise Holdings)
  • ALD Automotive
  • Arval BNP Paribas Group
  • Athlon International
  • DriiveME
  • Elite Rent-a-Car
  • Indigo Car Hire

Europe Car Rental Service Strategic Insights

Strategic insights into the Europe car rental service market provide a data-driven analysis of industry trends, key players, and regional dynamics. These insights help businesses identify untapped market segments and develop unique value propositions to gain a competitive edge. By leveraging data analytics, stakeholders—including investors, manufacturers, and service providers—can anticipate market shifts and adapt accordingly. A forward-thinking approach is crucial for long-term success in this evolving industry, enabling informed decision-making that drives profitability and sustainable growth.

Europe Car Rental Service Regional Insights

The regional dynamics of the Europe car rental service market highlight the importance of understanding diverse consumer preferences, economic conditions, and regulatory frameworks across different areas. Factors such as demand for specific vehicle types, charging infrastructure, and economic policies vary by region, requiring businesses to tailor their strategies accordingly. Identifying underserved areas and localizing service offerings can enhance market penetration. A well-defined regional strategy enables effective resource allocation, targeted marketing efforts, and stronger positioning against local competitors, ultimately fostering business growth.

Europe Car Rental Service Market - Key Insights

Technology-Driven Solutions Enhancing Customer Experience

Car rental companies in Europe are increasingly adopting advanced technological solutions to improve customer service and differentiate themselves from competitors. For instance, in October 2019, Enterprise Holdings launched Entegral, an integrated software solution designed to streamline the post-accident rental process, ensuring a smoother experience for customers. Similarly, Avis introduced a split-bill feature in its mobile app, allowing users to divide rental costs between personal and business expenses. Such technological advancements are expected to drive significant growth in the market, offering new opportunities for service providers from 2019 to 2027.

The Rise of Low-Cost Car Rental Service market

The demand for budget-friendly car rental options has led to the expansion of low-cost service segments. These offerings typically include fewer amenities, a limited selection of vehicle models, and lower rental prices, catering to cost-conscious consumers. Leading market players have capitalized on this trend through strategic acquisitions. For example, Europcar acquired Goldcar and InterRent—two major low-cost rental providers—as well as Fox Rent A Car, a US-based budget rental service, to strengthen its foothold in the affordable rental segment. The growing popularity of economical rental options continues to fuel the expansion of the Europe car rental service market.

Other Reports:

Europe Helicopters Market: https://www.globalpostnews.com/news/europe-helicopters-market-competitors-strategy-regional-analysis-and-growth-2028/ 

Europe Dermal Fillers Market: https://www.patreon.com/posts/europe-dermal-to-124622014

North America Autonomous Mobile Robots Market: https://www.blogbursts.in/north-america-autonomous-mobile-robots-market-industry-growth-by-forecast-to-2030/ 

North America Green Hydrogen Market: https://pastelink.net/55kxmk60 

North America Fluoroelastomers Market: https://www.findit.com/bxzmqbokeeacpdc/RightNow/north-america-fluoroelastomers-markets/6bfffb89-50ad-4aca-9489-2a414930bc3a 

Europe Metagenomics Market: https://facezila.com/blogs/2116/Europe-Metagenomics-Market-Competitive-Landscape-Trends-Opportunity-and-Forecast-2027 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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