Europe Hearing Aids Market Growth and Forecast from 2022 to 2030
The Europe Hearing Aids Market was valued at US$ 7,833.94 million in 2022 and is expected to reach US$ 11,341.50 million by 2030; it is estimated to register a CAGR of 4.7% from 2022 to 2030.
Strategic Initiatives Driving Growth in the Europe Hearing Aids Market
Companies in the hearing aids market continuously implement strategic developments such as collaborations, expansions, agreements, partnerships, and product launches to enhance sales, expand their geographical footprint, and strengthen their market presence. Below are some key strategic moves made by leading companies in the hearing aids industry:
- Sony Electronics introduced its first over-the-counter (OTC) hearing aids in October 2022. Developed in partnership with WS Audiology, the CRE-C10 and CRE-E10 self-fitting OTC hearing aids were designed to improve accessibility and personalization, aiming to reduce barriers for individuals with mild to moderate hearing loss.
- Sony Corporation and WS Audiology Denmark announced a partnership agreement in September 2022 to develop and supply new OTC self-fitting hearing aid products. This collaboration integrates Sony’s technological expertise with WS Audiology’s medical insights to advance hearing aid solutions.
- Starkey launched the Evolv AI hearing aid platform in August 2021, featuring Starkey Sound technology. This advancement enhances high-fidelity audio by mimicking the human auditory system. Additionally, the company introduced the industry's smallest 2.4 GHz completely-in-canal hearing aid as part of the Evolv AI product line.
- Sonova acquired Sennheiser Consumer Business in May 2021, incorporating headphones and soundbars into its hearing care portfolio. This acquisition allows Sonova to leverage Sennheiser’s expertise to strengthen and expand its business segments.
These strategic initiatives—product innovations, partnerships, and acquisitions—significantly contribute to the growth of the Europe hearing aids market.
Market Segmentation and Revenue Forecast (2022-2030)
The Europe hearing aids market is categorized based on various factors:
- Europe Hearing Aids Market By Type:
- Prescription Hearing Aids
- OTC Hearing Aids (Prescription hearing aids held a larger market share in 2022.)
- Europe Hearing Aids Market By Product Type:
- Hearing Aid Devices
- Behind-the-Ear (BTE) Hearing Aid
- In-the-Ear (ITE) Hearing Aid
- Receiver-in-the-Ear (RITE) Hearing Aid
- Canal Hearing Aid
- Others
- Hearing Implants
- Cochlear Implants
- Bone Conduction Implants (Hearing aid devices held a larger market share in 2022.)
- Europe Hearing Aids Market By Technology:
- Conventional Hearing Aids
- Digital Hearing Aids (Conventional hearing aids held a larger market share in 2022.)
- Europe Hearing Aids Market By Type of Hearing Loss:
- Sensorineural Hearing Loss
- Conductive Hearing Loss (Sensorineural hearing loss held a larger market share in 2022.)
- Europe Hearing Aids Market By Patient Type:
- Adults
- Pediatric (The adult segment held a larger market share in 2022.)
- Europe Hearing Aids Market By Distribution Channel:
- Pharmacies
- Retail Stores
- Online (Pharmacies dominated the market share in 2022.)
- By Country:
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe (Germany held the largest market share in 2022.)
Key Players in the Europe Hearing Aids Market
Leading companies operating in the Europe hearing aids market include:
- Starkey Laboratories Inc.
- Audina Hearing Instruments Inc.
- GN Store Nord AS
- Cochlear Ltd.
- WS Audiology AS
- Sonova Holding AG
- Sonic Innovations Inc.
Through continuous innovation, expansion, and strategic acquisitions, these companies contribute to the rapid evolution of the Europe hearing aids market.
Overview of the Europe Hearing Aids Market
According to the "World Population Ageing" report, nearly 28.0% of Germany’s population was aged 60 or older in 2017, with projections indicating an increase to 37.6% by 2050. The prevalence of hearing disorders rises with age, further driving demand for hearing aids.
Government initiatives in Germany aim to improve awareness and adoption of hearing aids. Organizations such as the German Cochlear Implant Society (DCIG) and the German Association of the Hard of Hearing (DSB) have collaborated through the German Hearing Association. Since December 2020, these associations have worked with national and state-level bodies to expand awareness campaigns and counseling services to prevent hearing disorders and mitigate the effects of untreated hearing loss.
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About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
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