Europe Hair Color Market Regional Analysis and Industry Growth 2031


The Europe Hair Color Market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.

The Europe hair color market is a well-established and evolving segment of the personal care industry, fueled by high consumer awareness, fashion-forward trends, and strong demand for both professional and at-home coloring solutions. The region hosts major industry players such as L'Oréal, Wella, and Henkel, which lead the market with extensive product portfolios designed to meet a wide range of consumer needs. The market is primarily divided into permanent and temporary hair colors, with permanent color dominating due to its durability and effective gray coverage.

Professional salons continue to play a vital role, offering specialized services like balayage, highlights, and customized coloring. However, the at-home hair color segment is gaining momentum, driven by the growing availability of DIY kits and the rising popularity of self-care routines. This shift is also influenced by sustainability and health-conscious preferences, with increasing demand for ammonia-free, vegan, and organic formulations.

Europe Hair Color Market: Competitive Landscape and Segmentation Analysis

The Europe hair color market features a mix of global giants and niche players, including:

  • L'Oréal SA
  • Henkel AG & Co KGaA
  • Coty Inc
  • Revlon Inc
  • Kao Corp
  • Wella Operations US LLC
  • Davines S.p.A.
  • Keune Haircosmetics
  • Korres
  • Other key players (Beauty & Business s.p.a., H.S.A. Hair Styling Applications, Famasar Srl, etc.)

These companies are profiled in the Europe hair color market report, highlighting their market strategies, innovations, and competitive positioning.

Europe Hair Color Market Segmentation

The Europe hair color market is segmented based on:

  1. Europe Hair Color Market By Product Type
  • Permanent Hair Color (Dominates the market)
  • Temporary Hair Color
  1. Europe Hair Color Market By Form
  • Cream
  • Gel
  • Liquid
  • Powder
  1. Europe Hair Color Market By Category
  • Professional (Salon Use)
  • Consumer (DIY/At-Home Use)
  1. Europe Hair Color Market By Distribution Channel
  • Professional Channels (Hair salons, etc.)
  • Consumer (DIY) Channels (Supermarkets/hypermarkets, specialty stores, online retail, etc.)
  1. Europe Hair Color Market By Geography
  • Germany (Largest market share in 2023)
  • France, Italy, Spain, UK, Russia, Poland, Belgium, Netherlands, Greece
  • Rest of Europe

The trend toward at-home coloring has accelerated in recent years, largely due to busy lifestyles that make frequent salon visits impractical. High salon costs further encourage consumers to explore DIY options that are cost-effective, convenient, and time-saving. Many now prefer coloring their hair at home, avoiding the need for appointments and long waiting times. The growing DIY culture—amplified by platforms like Instagram and TikTok—has inspired consumers to experiment with bold, expressive looks and share their results online.

Moreover, the availability of DIY products in supermarkets and specialty stores has expanded, with offerings that promote features like full gray coverage, ammonia-free, non-toxic, plant-based, and organic ingredients. Innovations such as color-depositing masks, powders, gels, and cream-based formulations have made at-home hair coloring even more accessible and appealing. As a result, the rising preference for DIY hair coloring is significantly driving growth in the Europe hair color market.

Permanent Hair Color: Market Leader

The permanent hair color segment held the largest market share in 2023 and is projected to grow at a higher CAGR (2023-2031).

Key Features & Trends Driving Demand:

✔ Long-lasting results – Stays until hair grows out.
✔ Full gray coverage – Preferred by consumers seeking a lasting solution.
✔ Ammonia-based vs. ammonia-free options – Traditional permanent dyes use ammonia for deep penetration but can damage hair. Brands now offer ammonia-free alternatives that are gentler while maintaining longevity.
✔ Expanding color range – Includes shades like black, golden, brown, and burgundy.
✔ Rising premature graying & DIY trends – Increasing at-home use due to convenience and cost savings.

Challenges:

  • Ammonia’s strong odor and potential scalp irritation remain concerns.
  • Consumers are shifting toward safer, ammonia-free formulations without compromising performance.

Conclusion

The Europe hair color market is dominated by permanent dyes, driven by demand for long-lasting, gray-coverage solutions. With rising DIY trends and innovation in ammonia-free products, the segment is expected to maintain strong growth. Meanwhile, Germany leads the regional market, supported by high consumer awareness and a robust professional salon industry.

Other Reports:

Europe Lubricant Additives Market: https://sites.google.com/view/europelubricantadditivesmarket/home 

Europe Electric Bus Market: https://penzu.com/p/3fb0ef8bdebcdc71 

Europe Non-Alcoholic Steatopatitis Market: https://postyourarticle.com/europe-non-alcoholic-steatopatitis-market-outlook-and-business-opportunities-2021-2028/ 

Europe Methanol Market: https://business-news-insights.blogspot.com/2025/04/europe-methanol-market-developments.html 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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