North America Dietary Supplements Market Future Growth and Business Prospects by Forecast to 2028


 The North America Dietary Supplements Market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.

Overview of the North America Dietary Supplements Market

Dietary supplements are formulated with nutritional ingredients that help enhance overall health by filling nutrient gaps and supporting the body’s dietary needs. As more individuals aim to lead healthier lifestyles, the use of dietary supplements has become increasingly common. These products are especially useful in maintaining balanced nutrition, particularly for those with specific deficiencies or health goals.

In recent years, the rising prevalence of chronic illnesses—such as cancer, cardiovascular diseases, diabetes, obesity, high blood pressure, and high cholesterol—has fueled a growing interest in health and fitness. This trend has significantly increased the demand for dietary supplements across North America. A growing number of people from different age groups and backgrounds are prioritizing their physical and mental well-being, driving the popularity of fitness and, by extension, North America Dietary Supplements Market.

Social media has also played a pivotal role in amplifying this trend. Platforms like Instagram, Twitter, and Pinterest have helped popularize fitness culture, with influencers and celebrities promoting new workout routines and supplements. Their endorsements often highlight the benefits of these products, further boosting consumer interest and contributing to North America Dietary Supplements Market growth.

Additionally, interest in sports and bodybuilding has surged. Athletes are increasingly relying on dietary supplements to enhance performance, improve endurance, and maintain overall health, which continues to be a key driver of demand in the region.

Impact of COVID-19

North America, particularly the United States, was heavily impacted by the COVID-19 pandemic. Disruptions in manufacturing and raw material sourcing initially had a negative effect on the North America Dietary Supplements Market. However, the pandemic also heightened consumer awareness around health and immunity. According to the National Center for Biotechnology Information (NCBI), poor dietary habits combined with pre-existing noncommunicable diseases—such as diabetes and cardiovascular conditions—can compromise immunity. As a result, experts recommended the intake of 25–38 grams of dietary supplements daily to strengthen immune function. This growing awareness is expected to support long-term demand for supplements in the region.

Opportunities and Market Growth

Technological advancements and new product innovations are allowing vendors to attract new customers and penetrate emerging markets. These developments are likely to further drive growth in the North American dietary supplements market, which is expected to expand at a strong compound annual growth rate (CAGR) during the forecast period.

Strategic Insights

Strategic insights into the North America Dietary Supplements Market offer a data-driven understanding of market trends, key players, and regional dynamics. These insights provide valuable recommendations to help businesses stand out by identifying untapped market segments or creating unique value propositions. Through analytics, industry stakeholders—including investors and manufacturers—can better anticipate shifts in consumer behavior and market direction. This forward-looking approach enables informed decision-making and positions companies for sustained success in a competitive landscape.

Regional Insights: North America Dietary Supplements Market

Regional insights focus on the geographic diversity within North America, helping businesses understand variations in consumer preferences, economic conditions, and regulatory requirements. Tailoring products and marketing strategies to fit local demands—such as preferences for specific supplement types or delivery formats—can lead to greater customer engagement and brand loyalty. Identifying underserved markets and customizing offerings accordingly allows businesses to maximize growth opportunities, improve resource allocation, and compete more effectively on a regional scale.

North America Dietary Supplements Market Segmentation       

North America Dietary Supplements Market – By Type

  • Vitamins
  • Minerals
  • Proteins and Amino Acids
  • Probiotics
  • Blends
  • Others

North America Dietary Supplements Market – By Form

  • Tablets
  • Capsules and Softgels
  • Powders
  • Others

North America Dietary Supplements Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

North America Dietary Supplements Market, by Country

  • US
  • Canada
  • Mexico

North America Dietary Supplements Market - Companies Mentioned

  • Abbott
  • Amway Corp.  
  • anona GmbH
  • Bayer AG 
  • GlaxoSmithKline plc.
  • Otsuka Holdings Co., Ltd
  • Pfizer Inc.
  • The Bountiful Company

Other Reports: 

North America Corrugated Boards Market: https://sites.google.com/view/north-america-corrugated-board/home 

North America Molecular Diagnostics Market: https://business-news-insights.blogspot.com/2025/04/north-america-molecular-diagnostics.html 

North America Urinalysis Market: https://postyourarticle.com/north-america-urinalysis-market-top-key-players-market-growth-analysis-by-forecast-to-2028/ 

North America Aramid Fiber Market: https://penzu.com/p/cf675aa54827394b 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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