North America Meat Snacks Market Analysis by Opportunities, Sales Revenue 2028


 The Meat Snacks Market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Rising Demand for Chicken-Based Meat Snacks: North America Meat Snacks Market

Traditionally, meat-based snacks have been dominated by beef and pork options. However, shifting consumer preferences toward healthier, leaner sources of animal protein are driving a surge in demand for chicken-based alternatives. This trend is fueled by growing awareness of the health risks associated with red meats—such as increased cholesterol levels, obesity, and cardiovascular issues—due to their high saturated fat content. In contrast, chicken is a lean protein source that helps meet nutritional needs without significantly increasing calorie intake.

In addition to health considerations, environmental concerns are playing a key role in consumer decision-making. Chicken production results in significantly lower carbon emissions—approximately 90% less—compared to beef, lamb, and pork. As eco-consciousness rises, more consumers are choosing chicken-based snacks as a sustainable and health-forward option.

To meet this rising demand, manufacturers are launching a variety of innovative chicken-based snack products. For example, in May 2021, Brave Good Kind introduced tender chicken bars in three flavors—Original, Teriyaki, and Hot Honey—crafted from antibiotic-free chicken, which has resonated with health-focused buyers. Similarly, Foster Farms launched five flavor-packed, high-protein chicken snacks in October 2020, including Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. These flavorful and nutritious offerings are accelerating the growth of the North America Meat Snacks Market.

Here’s a structured breakdown of the North America Meat Snacks Market Segmentation based on the provided data:

  1. North America Meat Snacks Market By Type
  • Jerky (Largest market share in 2022)
  • Meat Sticks
  • Sausages
  • Others
  1. North America Meat Snacks Market By Source
  • Beef (Largest market share in 2022)
  • Chicken
  • Pork
  • Others
  1. North America Meat Snacks Market By Category
  • Flavored (Larger market share in 2022)
  • Plain
  1. North America Meat Snacks Market By Distribution Channel
  • Supermarkets & Hypermarkets (Largest market share in 2022)
  • Convenience Stores
  • Online Retail
  • Others
  1. North America Meat Snacks Market By Country
  • United States (US) (Dominant market share in 2022)
  • Canada
  • Mexico

Key Players in the North America Meat Snacks Market

  • Bridgford Foods Corporation
  • Conagra Brands, Inc.
  • Country Archer Provisions
  • General Mills Inc.
  • Hormel Foods Corporation
  • Link Snacks Inc.
  • Organic Valley
  • Premium Brands
  • Tyson Foods Inc.
  • Werner Gourmet Meat Snacks

North America Meat Snacks Market Key Takeaways

  • Jerky is the most popular meat snack type.
  • Beef is the leading source for meat snacks.
  • Flavored snacks dominate over plain ones.
  • Supermarkets & Hypermarkets are the primary distribution channels.
  • The US holds the largest market share in North America.

Market Overview: North America Meat Snacks Market

North America remains a key market for meat snacks, driven by rising health consciousness and the demand for protein-rich, convenient food products. Consumers with fast-paced lifestyles are gravitating toward ready-to-eat options such as meat snacks, soups, and prepared meals. Within this landscape, the shift toward lean meats—especially poultry—is becoming increasingly prominent due to changing dietary habits.

The U.S., one of the world's top poultry meat exporters, plays a central role in the growth of the chicken-based meat snacks segment. Factors such as increasing demand for high-protein foods, rising health and wellness spending, and rapid urbanization are further fueling market expansion in the region.

Major players like Tyson Foods, Inc., Bridgford Foods Corporation, and General Mills Inc. are actively innovating to cater to these trends. For instance, Werner Gourmet Meat Snacks introduced a zero-sugar, grass-fed beef jerky line in September 2019, offering three flavors—Original, Salt & Pepper, and Unsweetened Teriyaki. These snacks boast zero carbs and 18 grams of protein per serving, aligning with the preferences of today’s health-conscious consumers.

Continued innovation in nutritious, low-fat meat snack offerings is expected to propel demand across North America, supporting sustained North America Meat Snacks Market growth.

Strategic Insights: North America Meat Snacks Market

Strategic insights into the North America Meat Snacks Market reveal an evolving industry shaped by consumer demand for health, convenience, and sustainability. A data-driven approach helps identify current trends, emerging opportunities, and key players, offering actionable recommendations for businesses looking to stand out. By leveraging analytics, industry stakeholders—whether investors, manufacturers, or distributors—can anticipate market shifts and position themselves effectively for future growth.

Understanding regional preferences and aligning products with consumer values—such as clean ingredients, eco-friendliness, and high nutritional value—will be essential for success. Strategic insights empower stakeholders to make informed decisions, uncover untapped segments, and develop unique value propositions that drive long-term profitability in a dynamic and competitive North America Meat Snacks Market.

Other Reports:

Europe Polyacrylamide Market: https://sites.google.com/view/europepolyacrylamidemarket/home 

Europe Probiotic Supplements Market: https://penzu.com/p/b9351321a2b9e175 

Europe Surgical Robots Market: https://business-news-insights.blogspot.com/2025/04/europe-surgical-robots-market-analysis.html 

North America Drone Logistics & Transportation Market: https://businessnews46.wordpress.com/2025/04/08/north-america-drone-logistics-transportation-market-region-forecast-and-manufacturers-2027/ 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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