Europe Hair Color Market Emerging Factors, Trends, Segmentation and Forecast to 2031


The Europe hair color market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.

The Europe hair color market represents a mature yet dynamic segment of the personal care industry, characterized by high consumer awareness, evolving fashion trends, and strong demand for both professional and at-home hair coloring solutions. Leading global brands such as L'Oréal, Wella, and Henkel dominate the market, offering diverse product portfolios tailored to a wide range of consumer preferences. The Europe hair color market is primarily segmented into permanent and temporary hair color products, with permanent solutions leading due to their durability and superior gray coverage.

Professional salons remain a key distribution channel, offering popular services like balayage, highlights, and customized coloring. However, the at-home hair coloring segment is rapidly expanding, driven by increased accessibility of DIY kits and a growing focus on self-care. Consumers are increasingly opting for ammonia-free, vegan, and organic formulations, reflecting a broader shift toward sustainability and health-conscious beauty products.

The preference for at-home hair coloring has surged in recent years across Europe. Busy lifestyles and the high cost of salon treatments have prompted many consumers to turn to affordable, convenient DIY options. At-home coloring eliminates the need for salon appointments, offering greater flexibility and time savings. The rise of DIY culture and social media platforms like Instagram and TikTok has further encouraged experimentation with bold hair colors, with online tutorials and user-generated content showcasing home-coloring results.

Retail shelves now feature a wide range of DIY hair color products with claims such as full gray coverage, no-ammonia, non-toxic, plant-based, and organic ingredients. Innovative formats like color-depositing masks, powders, gel-based, and cream-based formulations have also gained traction, enhancing ease of use and consumer appeal. This growing demand for user-friendly and safe hair color products is significantly driving the Europe hair color market growth in Europe.

The Europe hair color market features a mix of global giants and niche players, including:

  • L'Oréal SA
  • Henkel AG & Co KGaA
  • Coty Inc.
  • Revlon Inc.
  • Kao Corp.
  • Wella Operations US LLC
  • Davines S.p.A.
  • Keune Haircosmetics
  • Beauty & Business S.p.A.
  • Other notable players: H.S.A. Hair Styling Applications, Famasar Srl, ColorDesign Hair, Laboratoire Native, Korres, and Sodalis Group.

The Europe hair color market insights have been derived through a combination of primary and secondary research. Extensive secondary research provided both qualitative and quantitative data, while primary interviews with industry stakeholders—including VPs, sales managers, market analysts, and key opinion leaders—validated findings and offered additional insights into market dynamics.

Other Reports:

Europe Cosmeceuticals Market: https://github.com/SuryakantGadekar/Business-Market-Insights/issues/47 

Europe Skin Care Products Market: https://penzu.com/p/06bfc49dd6d59e35 

Europe Graphene Market: https://business-news-insights.blogspot.com/2025/05/europe-graphene-market-industry.html 

Europe Methanol Market: https://sites.google.com/view/methanol-market-e/home    

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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