North America Dietary Supplements Market - Company Profiles, Segments, Trends by Forecast to 2028


The North America dietary supplements market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.

The Rising Demand for North America dietary supplements market

Dietary supplements are formulated with specific nutritional ingredients aimed at enhancing overall health by replenishing nutrient deficiencies and maintaining optimal dietary levels in the body. Increasingly, individuals are incorporating these supplements into their routines as part of a healthy lifestyle.

In recent years, there has been a notable surge in health and fitness awareness across North America. This trend is largely driven by the rising incidence of chronic diseases such as cancer, cardiovascular disorders, diabetes, obesity, high blood pressure, and high cholesterol. These health concerns have significantly contributed to the growing popularity of dietary supplements throughout the region. More people across various age groups, backgrounds, and locations are embracing fitness as a means to improve their physical health and overall well-being—further fueling the demand for nutritional supplements.

Social media has also emerged as a powerful tool in shaping health and fitness trends. Platforms such as Instagram, Twitter, and Pinterest have played a key role in promoting fitness culture. Influencers and celebrities frequently introduce their followers to new workout routines and dietary supplements, emphasizing their benefits for both mental and physical health. This widespread exposure has amplified interest in supplements.

Moreover, the increased enthusiasm for bodybuilding and athletic performance has further driven supplement consumption. Athletes are increasingly turning to dietary supplements to boost endurance, enhance performance, and maintain overall health, contributing to the strong growth in demand across North America.

The COVID-19 pandemic had a mixed impact on the North America dietary supplements market, especially in the United States. While manufacturing disruptions and raw material shortages initially hampered market growth, the crisis also heightened consumer focus on health and wellness. According to the National Center for Biotechnology Information (NCBI), individuals with poor dietary habits and pre-existing noncommunicable diseases (such as diabetes, chronic lung conditions, and cardiovascular issues) were particularly vulnerable during the pandemic. As a result, dietary supplements—recommended at 25–38 grams per day to help strengthen immunity—gained prominence, with consumers increasingly turning to them for protection against infections and to enhance overall resilience.

Looking ahead, the introduction of innovative features and advanced technologies in supplement formulations is expected to attract more consumers and facilitate market expansion, particularly in emerging areas. These developments, combined with rising health consciousness, are anticipated to drive steady growth in the North America dietary supplements market, which is projected to register a strong compound annual growth rate (CAGR) over the forecast period.

North America Dietary Supplements Market Segmentation       

North America Dietary Supplements Market – By Type

  • Vitamins
  • Minerals
  • Proteins and Amino Acids
  • Probiotics
  • Blends
  • Others

North America Dietary Supplements Market – By Form

  • Tablets
  • Capsules and Softgels
  • Powders
  • Others

North America Dietary Supplements Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

North America Dietary Supplements Market, by Country

  • US
  • Canada
  • Mexico

North America Dietary Supplements Market - Companies Mentioned

  • Abbott
  • Amway Corp.  
  • anona GmbH
  • Bayer AG 
  • GlaxoSmithKline plc.
  • Otsuka Holdings Co., Ltd
  • Pfizer Inc.
  • The Bountiful Company

North America dietary supplements market Strategic Insights

Strategic insights for the North America dietary supplements market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Other Reports:

North America Urinalysis Market: https://medium.com/@sga050483/north-america-urinalysis-market-size-growth-status-and-latest-application-2028-79bf3067a6ab 

North America Medical Aesthetics Market: https://write.as/lgc2xm4x3tq6e3od.md  

North America Automotive Lead Acid Battery Market: https://business-news-insights.blogspot.com/2025/05/north-america-automotive-lead-acid.html 

North America Electronic Health Record (EHR) Market: https://sites.google.com/view/electronic-health-record-na/home   

About Us: 

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights

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