North America Meat Snacks Market Size, Segmentation And Forecast To 2028

The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Rising Popularity of Chicken-Based Meat Snacks

Traditionally, most meat-based snacks in the North America Meat Snacks Market have been made from beef and pork. However, growing health and wellness awareness among consumers has led to a noticeable shift toward leaner protein sources. Consumption of red meats like beef, pork, and lamb—high in saturated fats—has been linked to elevated cholesterol levels and increased risks of heart disease, obesity, and high blood pressure. In response, more consumers are turning to chicken-based snacks as a healthier way to meet their protein needs without consuming excess calories.

Additionally, environmental concerns are influencing purchasing decisions. Red meats such as beef and lamb are known to produce high carbon emissions. Chicken, by contrast, generates roughly 90% fewer emissions, making it a more sustainable choice. This eco-friendly appeal, combined with health benefits, has led to a surge in demand for chicken-based snacks.

In response to this growing trend, manufacturers are rapidly launching innovative chicken snack products to cater to health-conscious consumers. For example, in May 2021, US-based brand Brave Good Kind introduced tender chicken bars in three flavors: Original, Teriyaki, and Hot Honey. Made with antibiotic-free chicken, these products have resonated with consumers focused on wellness. Similarly, Foster Farms launched high-protein chicken snacks in October 2020, offering five bold flavors—Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. The popularity of such flavorful and protein-rich options is propelling growth in the North America Meat Snacks Market.

North America Meat Snacks Market Overview

North America is a key region in the global meat snacks market, largely driven by rising consumer demand for healthy, protein-packed foods. The region's fast-paced lifestyle has increased reliance on convenient, ready-to-eat products like meat snacks, soups, and meals. This shift in dietary preferences has further amplified the demand for lean meat options, particularly poultry.

The United States, one of the world’s leading poultry exporters, plays a significant role in this market. North America Meat Snacks Market growth is fueled by a combination of factors including rising interest in high-protein diets, increased spending on nutritious food, and ongoing urbanization.

Major industry players such as Tyson Foods, Inc., Bridgford Foods Corporation, and General Mills Inc. are actively shaping the market landscape. These companies are continually innovating to introduce low-fat, protein-rich meat snack products that align with evolving health trends. For instance, in September 2019, Werner Gourmet Meat Snacks launched a new line of zero-sugar jerky made from grass-fed beef. Offered in Original, Salt & Pepper, and Unsweetened Teriyaki flavors, these snacks contain zero sugar, zero carbs, and 18 grams of protein per serving.

Such innovations in nutritious and convenient meat snack offerings are expected to sustain and drive market growth across North America.

North America Meat Snacks Market Segments Covered

North America Meat Snacks Market By Type

• Jerky
• Meat Sticks
• Sausages

North America Meat Snacks Market By Source

• Beef
• Chicken
• Pork

North America Meat Snacks Market By Category

• Plain
• Flavored

North America Meat Snacks Market By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail

North America Meat Snacks Market Regions and Countries Covered

North America

• US
• Canada
• Mexico

North America Meat Snacks Market leaders and key company profiles

• Bridgford Foods Corporation
• Conagra Brands, Inc.
• Country Archer Provisions
• General Mills Inc.
• Hormel Foods Corporation
• Link Snacks Inc.
• Organic Valley
• Premium Brands
• Tyson Foods Inc.
• Werner Gourmet Meat Snacks

North America Meat Snacks Market Strategic Insights

Strategic insights for the North America Meat Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights